Is The Korean Beauty Craze Living Up To The Hype?

I have rounded five Korean beauty products that I have been using for a few months. This review is way over due, but it was a lot of product to spend time using for an accurate review. I am absolutely down with the K-beauty craze at this point, but does it live up to all the hype?

Some of these products are great, some are a little strange, and some aren’t so great. Since I don’t have any major issues with breakouts, I never really need to play it safe with products. I am willing to try anything once. I’m not saying my skin is perfect because of course I battle dryness in the winter, oiliness in the summer, I have spider veins, and facial scars. Oh My!!

Korean women have been up on the skin care game for a very long time and their whole basis is moisture, moisture, and more moisture. So far the idea has worked and thanks to companies like Urban Outfitters, the K-beauty industry has skyrocketed in the U.S. South Korea doesn’t have much in the way of natural resources so exporting skin care and makeup is a high priority. They have put tremendous effort into producing the most innovative and trend-setting products on the market. France was once considered the leading country for beauty products, but for the last few years, I think it’s safe to say Korea has taken the lead. They produce quality products at a cheaper rate than american brands have to offer.

Although I  love my american brands, I started to think about why I was spending $65 for a moisturizer when the high-end for Korean dups are half that price. I went on a search for some products that I thought were interesting and didn’t cost a fortune. Here is what I decided to try:

SkinFood Rice Mask Wash Off retails for $10.98 and has a unique texture of ground rice for smoothing and brightening the skin. I read a lot of good things about this brand and the price was right. You apply this on a clean face and massage into the skin and after 10-15 minutes you wash off with lukewarm water. I had a problem with this product right from th start because the directions on Amazon say to massage into skin and leave on for 10-15 minutes and wash off, but the container actually said to massage for 10-15 minutes and wash off. I tried it both ways and the massaging was a pain in the ass and the longest 10 minutes of my life but the result was much better. There are little rice grains mixed in that are supposed to exfoliate, although I never seem to have enough for a good scrub. My skin was super soft but it was a little bit too heavy for me. My face was too oily the next day so I will be saving this for the long cold winter when my t-zone has turned into a flaky mess. This stuff smells wonderful it has a very light clean smell and bottom line’s a heavy-duty moisturizer. If you have dry skin this is the mask for you.

SkinFood Rice Mask SkinFood SkinFood Rice Mask Wash Off


TonyMoly Pure Farm Pig Collagen Sleeping Pack retails for $26.00 and delivers an overnight collagen and green tea extract boost. They claim it provides moisture that will improve elasticity and have you waking up to brighter and smother skin. This is applied to a clean face and left on while sleeping. Yes, this is collagen extracted from pig skin and I was super grossed out but I tried it anyway. Again this has a very light and clean smell, but the texture is hard to describe. It jiggles like jello in the cute little pig shaped plastic container. It also feels like jello when you pick it up, but don’t be fooled it applies very easily. This stuff spreads far and very smooth across the skin. I swear the texture changes as soon as it touches skin…very strange. A little goes a long way and this little piggy will last me forever. I was surprised to find that it felt really nice on my skin. I wake up to soft and supple skin. I mean like baby soft skin every time! If you can get over the pig skin collagen extraction, you would really love this moisturizer. This is in my top 3 products listed here and it’s a keeper.

Tony Moly Pig Collagen Tony Moly Pig Collagen Sleeping Pack Tony Moly Pig Collagen


Dr Jart+ Dermaclear Microwater retails for $32.00 and is an all-in-one cleansing water used to remove makeup while brightening and toning skin. I’m all for a multi-tasking product so I had high expectations for this micro water. First things first, this is not worth 32 bucks for 250mL of micro water. Yes it did remove some makeup but not the heavy-duty stuff such as liquid liner. I do like the idea of using water versus chemicals or oils to cleanse my face. Yes, it did even out my skin but barely noticeable. Don’t get me wrong, I love the way this feels on my face but for the price you should at least get more product and better results. Honestly, I have had better for a lot less money. I received this as a sample and I did not purchase the full-size so I apologize for the one and only picture I have. Unless this becomes more reasonable priced, it won’t be a staple in my skin routine.

Dr Jart+ Dermaclear Microwater


TonyMoly Pure Eco Snail Moisture Gel retails for $14.oo and is a gel moisturizer that contains 90% snail excretions for softening those hard/dry areas such as knees and elbows.There is 90% snail excretion filtrate in this moisture gel and, based on the fragrance, I would say that’s true. The smell is too overpowering for me, it’s has a very cheap perfume smell and the only justification would be to hide the snail smell. lol. This is applied after cleansing and you sleep with it on. Although I am not a gan of gels, this looked interesting enough to try. It goes on smooth but dries like most gels, and made my face feel tight and tacky. I almost didn’t make it through the night between the smell and the tightness, but the smell does dissipate or maybe I just go used to it. In the morning I could still feel the hardened gel so the absorption wasn’t great either. Also, I have to eat my words above because this gave me a single pimple both times I used it. I thought it was a fluke the first time so I gave it another try. Not only did I get the lone pimple again, but I also had a dry patch near my right eye. I can’t even say it’s moisturizing because it wasn’t. It’s literally the size of a pint of ice cream and will probably expire without much use. This was my least favorite of the bunch.

Tony Moly Pure Eco Snail Tony Moly Pure Eco Snail Gel Tony Moly Snail Gel


Laneige Water Sleeping Mask retails for $23.00 and is a concentrated ionized mineral water in gel form the moisturizes and calms the skin. I was happy to receive this in a monthly subscription because it seems to be a cult fav. This is applied after cleansing and you keep it on while asleep. I have no idea why they call this a gel  or a mask because it looks and feels like a regular moisturizer just maybe a tad lighter than average. This has yet another light and lovely smell that seems to be the common thread among Korean facial products (except the snail gel). A little goes a long way with this one too. I use this at least once a week sometimes twice. This gives me the perfect amount of moisture without over doing it. Also, it’s easier to purchase and can be found at Target. This is my favorite of the lot. It’s light yet still moisturizing. FYI the pictures show a deluxe sample, the full-size is much bigger.

Laneige Water Mask Laneige Water Sleeping Mask Laneige


Generally speaking, Korean packaging is super cute and they are very generous with the amount of product you get. The prices are reasonable and I did like 4/5 products. One major problem I have is being able to read the ingredients because they are written in Korean. Overall, I would say K-Beauty is living up to the hype. I am in the process of choosing some toners, essence, and lipsticks to try so stay tuned.

Thanks for reading and if anyone has any Korean beauty suggestions or favorites please give me some lip below.


  1. Yeah, TonyMoly isn’t well known for having great skincare products… The AB community seems to be loving Innisfree, Mizon, CosRX, among many others. In Korea, I hear that Innisfree is pretty popular.

    Liked by 1 person

    • I realize that now after a few purchases. Thank you. I just ordered some Innisfree products and I can’t wait. I am working with an online Korean store to get suggestions and they recommended all the brands you mentioned.

      Liked by 1 person

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